Zeald: Partnering with Alliance members for greater digital impact

At the launch event for Waipawa - the most digital town of Aotearoa. (From L to R) Jarra Borman, Head of Strategy, Zeald; Malcolm Luey, Director - Digital Boost, MBIE; Craig Young, CEO, TUANZ.* 

Connection, contribution, innovation, and synergy - this is what the Digital Boost Alliance is about for our team at Zeald.

Through our Alliance membership, we’ve partnered with other digital leaders and organisations to make ecommerce and digital more accessible for more Kiwis, using our GEM technology (GEM is our social impact initiative: the Get Ecommerce Movement). We partnered with Bank of New Zealand and together developed our joint Digital Cluster Initititave - a two-year digital Pilot aimed at increasing productivity, economic growth, and wellbeing in Aotearoa’s regions through digital transformation. We recently announced the three Pilot groups for the initiative - their GEM digital marketplaces will launch in Spring. Last month, we joined with Digital Boost to equip small businesses in Waipawa, Central Hawke’s Bay, with GEM ecommerce to become the most digital town of Aotearoa. We regularly contribute as guest speakers to the Digital Boost webinars, and wholeheartedly support offering free digital knowledge to benefit Kiwi business owners via this platform. We’ve been grateful for the data, research and insights generously shared by MBIE and other Alliance members, too. This information helps us quantify and bring to life digital concepts, which we share through our various communication channels. Our mantra at Zeald is to equip New Zealand businesses to thrive online - and being a member of the Digital Boost Alliance Aotearoa helps us to amplify our impact, with others. *The Get Ecommerce Movement (GEM) is Zeald’s social impact initiative created in response to Covid, to help Kiwi SMEs start online for free. Our GEM technology is flexible to offer ecommerce to small businesses via partnerships, through our Alliance Commitment.*