Spotlight on Campfire Digital Recruitment: hiring digitally skilled employees

One key benefit small and medium-sized businesses have over big businesses is agility. The ability to quickly adapt and onboard new innovative tech tools, exploit new markets and tweak business models accordingly is what makes New Zealand’s SMB ecosystem so dynamic. However, new tools require new skillsets, extra training, and more often than not, new talent. In this week’s spotlight blog we speak to Amelia Cranfield, Founder and Director of Campfire Digital Recruitment, about what to look for when seeking digitally skilled employees.

What should small businesses look for when seeking employees with digital skills?

Often, small businesses are looking for a digital “all-rounder” with multiple skills in different areas of digital. For example, they may want someone who can manage the content on the website, manage the social media feeds, and drive new potential customers to the website using paid online campaigns. This is quite a wide brief, much like asking someone to design a house, build it and decorate it! At the same time, it’s not impossible to find these good all-rounders, but businesses should make sure they are clear on what the key outcomes are for the role, and what skills are ultimately the most important. 

Why are digital marketing, e-commerce, and digital media skills so critical for small business growth? 

Multiple lockdowns over the last two years have seen New Zealanders look to the internet to communicate, read news, learn, and of course, shop. This massive social change meant that NZer’s digital literacy increased dramatically, as lots of kiwis were forced to quickly familiarise themselves with the online space. We’ve all heard of people who did their first online grocery shop in lockdown! This digital pivot was a huge opportunity for businesses to get online, sell their products and services online, and to build their brand online. Consumers now do so much of their research about goods and services online before they pick up the phone, so businesses should be looking to ensure they have a great digital presence. 

Where does Campfire Recruitment fit in the mix?

Finding the right digital talent is hard. A lot of companies don’t really know who they are looking for, or how to qualify the candidates that could potentially be good. Added to that is the fact that digital talent is in huge demand, and a lot of companies find that no one replies to their job advert. Campfire aims to solve that problem. We are New Zealand’s only specialist recruitment agency for digital marketing, e-commerce, and digital media jobs. We help companies all around Aotearoa to grow their digital teams. Whether you are a large or small company, an agency or a brand, a start-up or a well-established business, Campfire can help. We not only find you the right person for the job, but we can guide you on market salaries, the job description, and the sort of questions to ask in the interview. 

What does it mean to be part of the Alliance?Campfire is very proud to be part of the Alliance. It provides us with a fantastic way to enable more companies to grow in the digital space and to support NZ’s digital economy.

How is Campfire Recruitment helping accelerate the use of digital tech in NZ? 

Here at Campfire, we spend all day, every day, speaking to digital candidates about their jobs and the tech they use to enable their roles. Our candidates are leading NZ’s digital economy, and their use of the latest digital technology platforms is information that we are able to feedback to our clients, to ensure they are abreast of the latest tech developments available. 

Campfire's commitments to the Alliance

Campfire Digital Recruitment is committed to offering the following support as part of the Digital Boost Alliance initiative:

 - A discounted rate of 20% of our standard fees for recruitment This includes guidance in managing the interview process e.g. what sort of questions to ask a digital specialist in the interview.